Social Media Ads (1:11)
Some samples of tik tok and Instagram advertisements. A single ad targeting the 14 to 16 year old female audience and three 10 second multi-touch remarketing ads.
Promotional Samples (1:38)
Documentary Samples (1:41)
Digital Asset Management (DAMs)
A Digital Assets Management adventure that started in 1848!
Imagine trying to sift through over 290,000 analog & digital assets from an art college that has been generating visual assets continually for over 175 years! With no system in place for centralized search or browsing. No hierarchical directory structure. No universal naming conventions.
That’s what I was given; and I took that and found a Digital Asset Management tool that I could implement with a minimum of internal I.T. support and a very modest yearly budget. After populating it with almost 300K assets, I designed & configured the DAMs UI and functionality, which included:
An easily accessible web interface with institutional branding
Simple & advanced keyword search tools
Easily curated sub-galleries with custom share settings
and all with helpfully named & organized assets
Accessible for staff, faculty, news & media outlets, and all partners that the institution wanted to share its rich history, as well as its contemporary art & design student work.
Simple Search Results (01)
Simple Search Details (02)
Advanced Search Results (03)
Advanced Search Details (04)
Product Photography Results (05)
Product Photography Details (06)
Headshot Photography Results (07)
Headshot Photography Details (08)
Headshot Photography Details (09)
Headshot Photography Details (10)
Headshot Photography Details (11)
Design
Print, Email, Flash,Websites…
Small Projects for Big Brands, Big Projects for Small Brands… it’s been a fun ride!
Sesame Street Landing Pages Design
Sesame Street Microsite Design
Smithsonian, National Museum of American History (NMAH) Preparing for the Oath Website Design
Monticello.org & Office of the United States House of Representatives Historian Website Redesigns
Novo Nordisk & Eli Lilly Product Updates
The Coca-Cola Company brand Website Updates
JPMorgan Chase & Co. - Chase Ink Business Credit Card Emails
KidsHealth.org Web Design & Illustration
KidsHealth.org Print Collateral
KidsHealth.org Print Magazine - Pulse
Greater Philadelphia Tourism Marketing Corporation (GPTMC) property's NYT Emails
Saint Clare’s Health Website Redesign
Exelon Corporation & Virtua Health System Website Redesigns
Pilot Freight Services Website Redesign
AIGA Philadelphia Drupal Website Redesign
Johnson & Johnson (APJLA) Pharmaceuticals Microsite Training
Delaware Valley Acura Dealers Website Design
The Ritz-Carlton, Philadelphia Website
Promo (2:36)
11 Video Series
“Meet Your Major”
A video series created for the Admissions team to help engage & educate our core recruitment audience around the curriculum offered in Moore's BFA program
Promo (1:00)
A Jazzy Holiday Vibe
Make art. Spread cheer. Creating a warm holiday season, full of inspiration, beauty and joy with a video featuring students from the BFA, Graduate Studies and Continuing Education programs.
Promo (0:52)
Rule the Runway
Eighteen seniors presented their spring and summer collections at The Barnes Foundation, on May 17, 2019. This video was used across email and social campaigns to increase audience engagement and drive ticket sales.
Promo (1:45)
The Visionary Honors Program
An honors program that is “More Than Just a Scholarship.” Use assets captured by an outside vendor, originally shot for a longer form documentary. (12 minutes) This shorter promo is to help promote a program, and drive recruitment of underserved communities.
Doc (2:50)
Clarissa Todd '17 - Graduate Art Education
Getting an unusual amount of access to Clarissa’s mentor & students, allowed me to create an engaging story showcasing the skills, preparedness and adaptability Clarissa gained from her Graduate level education at Moore.
Doc (3:14)
Gillian Pokalo ’05 - Graduate, BFA & Youth programs Alum
Gillian went to Moore starting with the summer youth program, then the undergraduate program, and finally the art education graduate program. We wanted to document that unique & complete experience. And because I communicated well ahead of the shoot day, we were given access to her students, and her home studio, which rounded the narrative out nicely.
Doc (2:38)
Karen Harman '70 - Successful Fashion Alum
Getting access to Karen’s NYC studio, we wanted to showcase this alum’s world-class design abilities and expertise. We wanted to document the positions she held at Christian Dior, Liz Claiborne, Dana Buchman, Ellen Tracy and Talbots; as well as her new trailblazing womenswear brand.
Doc (2:30)
Judie Thai ’19 - An unusual Game Arts path
The Animation & Game Arts major was a new program, and we needed to showcase a success story, as well as promote our paid internship program for all students. Judie had an unusual story, deciding to intern at a table-top game design house, even though her focus was video games. We wanted to illustrate that valuable skills can be learned by all students with curiosity and drive.
